Privacy Policy
Last updated: March 23, 2026
This Privacy Policy explains how Maralto (“Maralto”, “we”, “us”, or “our”) collects, uses, stores, shares, and otherwise processes your personal information when you access or use maralto.store, purchase products from us, communicate with us, or otherwise interact with our services.
This Privacy Policy is important. It explains what information we collect, why we collect it, how long we keep it, who may receive it, and the rights and choices available to you under applicable law.
Please read this Privacy Policy carefully.
1 Overview
1.1 The purpose of this Privacy Policy
Maralto is committed to respecting your privacy and handling your personal information with care, discretion, and transparency.
This Privacy Policy is designed to inform you about the personal information we collect when you visit our website, place an order, contact us, subscribe to communications, or otherwise interact with our services. It also explains how that information may be used, the legal bases on which we rely where required, and the rights available to you under applicable privacy laws.
1.2 Changes to this Privacy Policy
We may modify or update this Privacy Policy from time to time in order to reflect changes in our business practices, technology, legal requirements, or regulatory guidance.
When we make changes, we will post the revised version on this page and update the “Last updated” date above. Your continued use of our website or services after any update becomes effective constitutes your acceptance of the revised Privacy Policy, to the extent permitted by law.
1.3 Maralto’s role
Except where otherwise stated, Maralto acts as the controller of the personal information described in this Privacy Policy, meaning that Maralto determines the purposes and means of processing such information.
2 Key Principles
We collect only the information reasonably necessary to operate our website, process transactions, provide customer support, improve our services, protect our business, and communicate with you in accordance with your preferences and applicable law.
We do not sell your personal information for money.
We may use certain advertising, analytics, and commerce tools that involve the disclosure of information to service providers and marketing platforms, but only as described in this Privacy Policy and subject to applicable law.
3 How We Use Personal Information
3.1 Purposes of processing
We may process your personal information for the following purposes:
to provide the services you request, including account-related functions, order processing, payment handling, shipping, delivery coordination, exchanges, returns, and customer support
to communicate with you about your orders, inquiries, requests, or other service-related matters
to improve the performance, design, functionality, security, and user experience of our website and services
to maintain our records, administer our business, and manage our relationship with you
to detect, investigate, prevent, and respond to fraud, misuse, payment issues, unauthorized access, and other harmful or unlawful activity
to send you marketing communications, product updates, or promotional messages where permitted by law or where you have chosen to receive them
to personalize content, product presentation, and certain advertising experiences
to comply with legal obligations, enforce our terms, and protect our rights, property, users, and operations
3.2 Legal bases where applicable
Where applicable data protection laws require a legal basis for processing, we process your personal information because:
the processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
the processing is necessary for our legitimate interests, including operating and improving our business, safeguarding our platform, preventing fraud, understanding customer engagement, and promoting our brand, provided that such interests are not overridden by your rights and freedoms
the processing is necessary to comply with legal or regulatory obligations
you have provided consent, where consent is required by law
4 Categories of Personal Information We Collect
4.1 Information you provide directly
We may collect personal information that you provide directly to us, including:
your name
your email address
your telephone number
your billing address
your shipping address
order details and purchase history
payment-related information necessary to complete a transaction, although full payment card details are generally processed by our payment service providers rather than stored directly by us
account details, if account functionality is offered
any information you include when contacting us, submitting a request, sending a message, or otherwise communicating with us
gift recipient information or third-party delivery information that you provide in connection with an order
4.2 Information collected automatically
When you access or use our website, we may automatically collect certain technical and usage information, including:
your IP address
browser type and version
device type
operating system
referring URLs
pages viewed
time spent on pages
clickstream and navigation behavior
general geographic information inferred from IP address
information collected through cookies, pixels, tags, and similar technologies
4.3 Information received from third parties
We may receive information from third parties that support our operations, including:
our ecommerce platform providers
payment processors
fraud prevention and security providers
shipping, logistics, and fulfillment providers
analytics providers
advertising and social media platforms
customer support and communication tools
These third parties may provide us with information relevant to completing a transaction, measuring site performance, preventing fraud, or evaluating the effectiveness of advertising.
5 Cookies and Similar Technologies
We use cookies and similar technologies to operate the website, remember your preferences, maintain your shopping cart, understand user behavior, improve performance, and support advertising and analytics functions.
Some cookies are necessary for the functioning of the site. Others help us analyze traffic, measure performance, or personalize content and marketing.
You may be able to manage certain cookie preferences through your browser settings or any consent tools made available on the site. Please note that disabling certain cookies may affect site functionality.
6 Fraud Prevention and Transaction Security
To protect our website, our customers, and our business, we may use personal information and device-related data to detect and prevent fraud, abuse, unauthorized access, suspicious transactions, and payment issues.
This may include reviewing transaction details, device characteristics, network information, and order history. We may also work with payment processors, fraud screening providers, and related service providers for these purposes.
If we are unable to verify a transaction or believe an order presents elevated risk, we may decline, delay, or manually review the order and may request additional verification where appropriate.
7 Recipients of Personal Information
We may disclose personal information only to the extent reasonably necessary and appropriate in the circumstances.
Recipients may include:
service providers and vendors who support website hosting, ecommerce functionality, payment processing, shipping, logistics, fraud prevention, analytics, email delivery, advertising, customer communications, and related operational services
professional advisors such as legal, accounting, insurance, and compliance advisors where necessary
governmental authorities, courts, regulators, or law enforcement bodies where required by law or where necessary to protect our rights or comply with legal obligations
a buyer, successor, investor, or other relevant party in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to appropriate confidentiality and legal safeguards
We do not authorize third parties to use personal information for their own independent purposes except as permitted by law or as described in their own policies where they act as separate controllers, such as certain advertising or payment platforms.
8 Marketing and Advertising
Where permitted by law, we may use personal information to send you communications relating to products, releases, updates, editorial content, promotions, or other information that may be of interest to you.
We may also work with advertising partners and platforms to measure campaigns and deliver relevant advertising. This may involve the use of cookies, pixels, hashed identifiers, or similar technologies.
You may opt out of marketing communications at any time by using the unsubscribe link in the communication or by contacting us directly. Even if you opt out of marketing, we may still send service-related communications, including messages concerning orders, returns, account matters, or important legal notices.
9 International Transfers
Your personal information may be processed and stored in countries other than the country in which you reside, including the United States and other jurisdictions where our service providers or technical infrastructure are located.
Where required by applicable law, we take steps designed to ensure that such transfers are subject to appropriate safeguards and protections.
10 Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business.
Retention periods may vary depending on the nature of the information and the reason for processing. For example, order-related data may be retained for accounting, tax, warranty, chargeback, fraud prevention, and legal compliance purposes for a longer period than general marketing inquiry data.
When personal information is no longer required, we will delete it, anonymize it, or securely store it in accordance with applicable law and our retention practices.
11 Security
We implement reasonable physical, technical, and organizational safeguards designed to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.
These measures may include access controls, secure hosting practices, encryption in transit where appropriate, vendor oversight, and internal confidentiality measures.
However, no system is entirely secure, and we cannot guarantee absolute security.
12 Third-Party Links and Services
Our website may contain links to third-party websites, platforms, or services that are not owned or controlled by Maralto. We are not responsible for the content, privacy practices, or data handling of those third parties.
We encourage you to review the privacy policies and terms of any third-party service before providing personal information to them.
13 Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so that we may take appropriate steps.
14 Your Rights and Choices
Depending on your location and applicable law, you may have rights regarding your personal information, which may include the right to:
request access to the personal information we hold about you
request correction of inaccurate or incomplete information
request deletion of personal information in certain circumstances
object to or request restriction of certain processing activities
withdraw consent where processing is based on consent
request portability of certain information where applicable
opt out of marketing communications
opt out of certain forms of targeted advertising or related data use where applicable
To exercise any available rights, please contact us using the details provided below. We may need to verify your identity before responding to a request. Applicable law may allow or require us to deny certain requests in whole or in part.
15 United States Privacy Notice
If you reside in a U.S. state that provides specific privacy rights, you may have additional rights under applicable state law, including rights to know, access, correct, delete, or opt out of certain processing activities.
We do not sell personal information for money. However, certain advertising or analytics practices may be considered “sharing” or targeted advertising under some laws. Where applicable, you may have the right to opt out of those activities.
16 Updates to This Privacy Policy
This Privacy Policy may be revised from time to time to reflect changes in our practices, services, or legal obligations. The most current version will always be posted on this page together with the date of the latest update.
17 Contact
If you have questions about this Privacy Policy, our data practices, or a request relating to your personal information, you may contact us at:
support@maralto.store